I have been thrilled to work with Loop on the Gifts that Change the World campaign for World Wildlife Fund (WWF) for two years in a row. 

The organization helps wildlife thrive by offering families the chance to adopt endangered domestic and international animals. A nationally beloved initiative, the campaign accounts for a significant portion of WWF’s annual donated revenue. 

I channeled my own love for animals into product photography that evokes that feeling of care. The campaign had a large reach with over 100 OOH, digital and social media ads in both English and French across Canada.