Nursing bra Milk Babe approached me leading up to their product launch to help with directing their brand creatively and producing a bank of content inclusive of stills and motion to break into the market with a bang.

Starting with creative direction, I worked closely with founder Kate to develop concepts and the creative vision for Milk Babe. As a commercial photographer and creative director, I produced, shot, and directed these still and video images for the Milk Bra launch campaign. With the help of a great team, I was able to bring my vision to life and successfully capture the Milk Bra's story through high-quality, brand-specific imagery that feels warm and genuine