I had the pleasure of working with MadFit, a popular fitness influencer and YouTuber, to develop brand imagery that reflects her personality and goals. It was a blast collaborating with MadFit on this project, which involved directing and shooting stills and motion content to create a bank of genuine and captivating imagery.

With my expertise in portrait, lifestyle, and motion photography, I was able to successfully bring Maddie's vision to life and capture the essence of MadFit through compelling imagery. The goal was to create imagery that would help MadFit establish a strong brand presence in the fitness industry and launch a new trainer, Arianna, on her app. With my intentional creative direction, I was able to produce stunning and marketable imagery that achieved this goal.